Context:
Gladylon is a clothing brand that focuses on casual wear, and it has an Affiliate Program. In this program, Gladylon partners with other brands that might not be in the same niche (e.g., fitness equipment, tech gadgets, lifestyle products), but who have a similar target audience (e.g., young adults, fitness enthusiasts, tech-savvy individuals). These partnerships involve Brand Collabs and Merchandise deals.
How It Works: Brand Collaboration + Merchandise:
Brand Collaboration: Gladylon partners with another brand, let’s say a fitness supplement brand. While the two brands are in different niches (clothing vs. supplements), they share a similar audience – people who are into fitness and healthy living.
Merchandise Collaboration: As part of the collaboration, both Gladylon and the fitness supplement brand create a line of co-branded merchandise. For instance, Gladylon might design and produce special t-shirts or hoodies featuring both brands’ logos or a unique design that resonates with both fitness enthusiasts and casual wear lovers.
Affiliate Program Benefits:
Reach: As both Gladylon and the supplement brand will promote brand merchandise products on their websites and social media platforms. This cross-promotion helps drive traffic to both brands’ websites, reaching a wider audience.
Commissions: As brand promotes Gladylon products they earn a commission for every sale made through their referral links. For example, if an user visits the brands website and there they see a banner of gladylon website and purchase a product the brand will get commission on each sale.
Royalty Payments: Additionally, because the merchandise includes the Collab Brands Logo or Design, that brand receives a royalty payment for each sale of the co-branded product. For example, the supplement brand earns a royalty every time Gladylon hoodies or T-shirts are sold.
Example:
Let’s say Gladylon partners with “FitFuel,” a brand that sells protein powders and fitness supplements.
Collaboration: They create a special edition “FitFuel x Gladylon” hoodie. The hoodie features a design that appeals to both fitness enthusiasts and fans of casual wear.
Promotion: FitFuel promotes this hoodie on their website, and Gladylon does the same on theirs.
Affiliate Earnings: Say someone visit the website of FitFuel and sees a banner of Gladylon-fitfuel collab merchandise and click on link where the customer will redirect to Gladylon website and make a purchase then Fitfuel will get a commission
Royalty: Additionally, since the hoodie features FitFuel’s brand, FitFuel earns a royalty for every hoodie sold, on top of the commission.
Outcome:
This approach not only increases sales for both brands but also strengthens brand visibility and engagement with a broader audience, all while incentivizing partner Brands with commissions and share of the profits through royalties.